Any skilled SEO consultant would advise businesses and entrepreneurs to assess and regularly monitor how their online marketing efforts are doing. This is usually carried out through website audits to check site health, conversion, penalties, security, issues that need fixing, and other important factors. These will show how things are going and would in turn give you key performance indicators or KPIs. While most people would associate search engine rankings to success, it is not the only metric you can use to measure progress.
You have a lot of competition for the number one spot and although higher ranked sites get more attention, they don’t always get a lot of clicks. What you should turn your attention to instead is the quality of traffic that’s coming into your website. Traffic is determined by the number of visitors you get directed to the site via organic search.