Due to the advancements in technology, more people are taking to the Internet to find businesses in their area. Instead of opening the traditional phone book, many people with smartphones are simply accessing search engines such as Google.
For businesses, this is an opportunity for them to reach out to prospective customers near their service area through generating local buzz. Local buzz refers to your online presence for those in your immediate area, and should be considered an indispensable element of your digital marketing efforts. If you want to keep your business relevant in the digital age, you need to utilize an online marketing consultant for enhancing your local online reputation.