Create and Nurture Brand Advocates with Help from an SEO Consultant

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In this day and age, it can be difficult to make yourself heard in the crowded market. This is because of the multitude of advertisements and commercials being spread around. If you want to make people notice your brand, you’ll need to put some effort. It is possible to get some help though; these days, one of the buzzwords floating around in the marketing world is “brand advocates.”

Brand advocates are people who promote your products online and offline. The neat thing about them is that you aren’t paying them anything; these are customers who are honestly and completely pleased with your product or service.
http://bit.ly/1GwyS4t

Digital Marketing Advice: How Brand Advocates Can Help Your Business

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Advertising has always been an integral part of doing business. After all, people won’t be able to buy your products or hire your services if they don’t know you exist. The problem is, these days, it can be hard to make yourself heard among the din of competing advertising.

People are bombarded by commercials daily and they have become a lot more selective in what they listen to and trust. This is even more so for what they read on the Internet, wherein a lot of advertisements on the Web aren’t always what they seem. This is where brand advocates come in.
http://bit.ly/1GwykeF

Effective Use of the Sales Funnel: Sustaining Customer Satisfaction

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The marketing funnel automation was developed and utilized by online marketing companies, such as 5 Star Brand, as a way to use powerful technologies and optimization strategies to propel the sales funnel process, which needs minimal changes or intervention, to follow through an account with some measure of success.

One notable part of the marketing funnel is the strong attention on sustaining every process, including after a sale. Marketing experts understand that it is a mistake to think that an account closes when the core product is sold. When a lead has been converted into a paying customer, that new customer can potentially become invested in your business with attention and the nurturing of new leads to benefit the customer and inspire repeat business. To end the process at every sale would be losing on a string of missed opportunities that could have encouraged loyalty among customers.
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What Sets Social Media Optimization Apart from Mere Social Media Use?

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Today, it’s a given that social media is a powerful online marketing tool. You’re probably using at least one for your business. The Social Times emphasizes the capability of social media by citing incredible statistics from various sources. 87 percent of small business owners have stated in a survey that social media helps their business, while 74 percent of marketers in another study say that investing in 6 hours of social networking per week has helped increase their web traffic. Still another survey shows that about 52% of marketers have gained a customer through Facebook. Plus, social media sites and blogs account for 23 percent of total time spent online, and reach eight out of every 10 internet users in the U.S.
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SEO Consultant: Key Metrics for SEO Success Aside from Search Rankings

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Any skilled SEO consultant would advise businesses and entrepreneurs to assess and regularly monitor how their online marketing efforts are doing. This is usually carried out through website audits to check site health, conversion, penalties, security, issues that need fixing, and other important factors. These will show how things are going and would in turn give you key performance indicators or KPIs. While most people would associate search engine rankings to success, it is not the only metric you can use to measure progress.

Good Traffic

You have a lot of competition for the number one spot and although higher ranked sites get more attention, they don’t always get a lot of clicks. What you should turn your attention to instead is the quality of traffic that’s coming into your website. Traffic is determined by the number of visitors you get directed to the site via organic search.
http://bit.ly/1Nr3kP6

Digital Marketing Tips: Optimization Essentials for E-Commerce Sites

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E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking.

Optimize Keywords and Title Tags

Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention.
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Offering the Main Product: The Major Objective of the Sales Funnel

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One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than it looks and requires a great deal of sacrifice. It is important to understand the sales funnel first, which is how prospective clients become leads and how leads become clients.

How a Sales Funnel Works
In a nutshell, the sales funnel works by: 1) telling people what you offer, 2) enticing them with something of value at no cost, 3) offering them something of high value at a minimal cost, and finally 4) offering your main product of high value at actual cost.
http://5starbrand.com/offering-the-main-product-the-major-objective-of-the-sales-funnel/

The Best Times to Post to Maximize Social Media Optimization Efforts

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Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content?

On Facebook
The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays.
http://5starbrand.com/the-best-times-to-post-to-maximize-social-media-optimization-efforts/

Get the Help of a SEO Consultant for Your Start-Up’s Online Ranking

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SEO

Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine optimization (SEO) to ensure that the business’s website gets a good deal of customer traffic.
Running a start-up firm now comes at an opportune time. A Kauffmann Foundation study in 2014 discovered that startups are becoming the new destination of workers who have fallen out of the human resource roster of the more established companies. The study found that most existing companies tend to downsize, collectively removing about a million jobs per year, while start-ups create around 3 million new positions annually.

http://5starbrand.com/get-the-help-of-a-seo-consultant-for-your-start-ups-online-ranking/

Digital Marketing for an Art Gallery: Promote Local Talent Online

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People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively promoted in the media. Mashable contributor Leyl Master Black said that a turnaround may be possible by using digital marketing methods.
The potential of marketing an art gallery in a more digitized world can be too large to miss. Recent marketing data claims that the art profession around the world is valued close to $15 billion a year – with around $6 billion accounted for by American art dealers and gallery operators. If you are operating an art gallery that deserves to be a strong fixture of the local arts community, a digital marketing company, like 5 Star Brand, will work things out with you.
http://5starbrand.com/digital-marketing-for-an-art-gallery-promote-local-talent-online/