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Making sense of how strangers turn into loyal customers is one of the most difficult parts of maintaining a business. You need to identify the key aspects that make a person shift from one stage to the next. The metaphor of a funnel is one of the better ways to describe how this process works. By demystifying the sales process, it’s possible to convert more customers while targeting the right customers.

Why Funnel Your Leads?

The sales process starts with strangers and ends with loyal customers. By understanding what you’ve done to make those customers, you can replicate your success while expanding your profits. The largest amount of individuals should be at the top of the funnel. The population of this funnel decreases slowly through the various sales processes until you are left with a customer.