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Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though.

As 2016 rapidly approaches, the major search engines such as Google are using social media signals to boost a website’s SEO rankings. In other words, Google takes into account how visible a website is on multiple social media platforms when determining how relevant that site is.