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The top companies on the Web are the ones that are on the front pages of the Google and Bing search engine results pages (SERP). This exposure helps them generate more leads than their competitors. Sites that are well-thought out and part of a comprehensive internet marketing plan are able to dramatically boost a company’s sales.

The companies that perform well on the Web rely on search engine optimization experts who are able to create sites that are specifically designed to follow rules set forth by the search engines.