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Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern marketing.

What is Sales Funneling?

Sales funneling uses the model of a funnel to evaluate your potential customers and how much value they have to you. The process is predicated on the idea that you initially have an enormous pool of potential prospective customers, but through each step of the sales process, a portion of this group is going to sluice off.