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Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility of your key members. How can you achieve successful social media integration with your online marketing strategy?

Put Social Media Buttons on All Content and Online Properties

With a few lines of code, you can put social media buttons on every piece of content that you create and on each web and landing page that you have. This enables anyone who sees a great article that your CEO wrote to share it with friends or tweet the landing page to a free eBook that your company is offering. As long as the content is meaningful, it should see hundreds or even thousands of shares, which means new readers without any effort on your part.