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Advertising has always been an integral part of doing business. After all, people won’t be able to buy your products or hire your services if they don’t know you exist. The problem is, these days, it can be hard to make yourself heard among the din of competing advertising.

People are bombarded by commercials daily and they have become a lot more selective in what they listen to and trust. This is even more so for what they read on the Internet, wherein a lot of advertisements on the Web aren’t always what they seem. This is where brand advocates come in.