As businesses everywhere know, a marketing sales funnel starts with enticing prospective customers and transforming them into satisfied customers. The funnel, however, doesn’t end there, for you should also encourage your customers into inviting other people into entering the marketing sales funnel. This is possible when you’re able to turn your satisfied customers into brand advocates.
It’s not enough that you acquire new customers into your sales funnel if you’re unable to keep them—or worse, fail to make them encourage newer people to try transacting with your business. What ventures like yours need to do is to create a customer base that encourages the creation of new customers.