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Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content?

On Facebook
The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays.