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If you’ve got a background in marketing, then you might be familiar with the concept of the sales funnel, a model most businesses follow to generate sales. In a nutshell, the sales funnel is a tool to bring visitors to the site and then convert them into clients.

Nowadays, with more people relying on their smartphones or tablets when making a purchase, the old means of enticing consumers into buying a product (i.e. old forms of advertisements) are no longer sufficient for businesses to lead people into entering the sales funnel. How to turn them into prospects as they move towards the narrower part of the funnel will depend on effective content marketing strategies.