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Marketing your brand on social media can definitely go far now that the number of social media users worldwide is increasing by as much as 1.8 billion users. In the next few years, this number is expected to balloon by as much as 2.5 billion users. This is something many brands can take as good news because now they have more opportunities and potential for customer engagement.

On the other hand, businesses need to remember to use social media carefully and responsibly. The previous year showed quite a number of brand-led social media brouhahas that escalated quickly, earning the ire of millions of internet users worldwide. These social media mishaps can be used as a lesson for brands and businesses with a social media optimization strategy on what to avoid and how they can do better.