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Sending e-mails with personalized content tailored to a certain person’s needs is just one of the many strategies you can use to turn your leads into customers. Implementing social media integration, with the help of marketing and branding experts from companies like 5 Star Brand, can also help in creating a strong relationship between you and your audience, which is the main aim of lead nurturing. Reaching out to your audience by utilizing e-mails, social media, and other channels such as your website and your blog is one way you can provide an integrated experience with them, and ideally entice them into becoming your customers in the near future.